Meet the Wix
Management Team 

Avishai Abrahami

Co-Founder & CEO

Avishai is an experienced technology entrepreneur. Prior to founding Wix, Avishai founded several successful start-ups.


Nir Zohar

President & COO

Nir is the driving force behind the successful scaling of the Wix business and the company's global operations.

Omer Shai


Omer is a specialist in search optimization, online advertising and social media. He oversees Wix’s global marketing activities.

Hagit Kauffman

VP Design & Brand

Hagit leads our in-house studio of designers in charge of creating Wix's web design, user experience and eye-catching content.

Giora Kaplan

Co-Founder & CTO

Giora is a web visionary with extensive experience in product management and technology innovation.

Lior Shemesh


With decades of private and public company experience, Lior is responsible for financial strategy and operations at Wix. 


Reuven J. Sherwin

VP Product

Reuven has over 15 years of experience in senior Product Management and R&D management positions within the tech sector.

Elad Eran

VP Customer Solutions

Elad and his team are the force behind

Wix’s excellent customer experience and support solutions.

Nadav Abrahami

Co-Founder & VP Client Development 

Nadav and his team oversee the core technologies and main product architecture for Wix around the world.

Yaniv Even-Haim


As an experienced tech leader, Yaniv heads Wix’s R&D department and manages the development of our advanced features.

Shelly Meyer

Chief People Officer

Shelly brings over 15 years of HR experience to Wix, and is a driving force for the company’s growth and culture. 

Eitan Israeli

VP & General Counsel

Eitan brings extensive international experience to Wix, leading our legal, compliance, policy and data protection teams.