AI at Wix: Wix Redefines Website Creation
AI & WIX
Wix has been at the forefront of AI technology for nearly a decade, marked by the launch of our first AI-based site creation platform, Artificial Design Intelligence (ADI), in 2016.
Since then, we've continued advancing our AI offerings by using a combination of deep learning technologies and Generative AI algorithms like LLMs, including our own proprietary models.
We have built and launched a comprehensive suite of AI and genAI products that helps accelerate user success. As we make it easier for our users to achieve their goals, their satisfaction increases, conversion increases, user retention increases, monetization increases and the value of Wix grows.
In early 2024, we launched our highly anticipated AI Website Builder to all users globally in a variety of languages – an important milestone in our AI journey. The AI Website Builder represents the first time users can effortlessly harness advanced AI capabilities to fully create their digital presence. With a ready-to-publish website, integrated with relevant business applications with countless more advanced features in production, we're rapidly ushering in a new era of website creation and user success.
Today, AI models power many of our internal processes and user-facing innovations, including: full site creation, text creation, image creation and enhancement, site design, user support, user sentiment analysis, site classification, recommendation engines, semantic search, forecasting, development velocity, and many more.
We are constantly innovating and leveraging new emerging AI technologies to further reduce friction in the web creation experience, increase the value of our platform and drive efficiencies internally at Wix. With our domain expertise in AI, nearly a decade's head start in building native AI tools and proven success in integrating leading, third party AI tools, Wix is well positioned to continue pioneering new AI tools in the website building industry.
BY THE NUMBERS
2015
Wix AI team founded
16B
Yearly predictions
200+
AI and genAI models deployed on our platform
~5 Years
Of collaboration with top AI companies
(IBM, GoogleX, OpenAI)
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Reduced human support interaction
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AI chatbot
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Article recommendation
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Knowledge Base search
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Automatic call summarization
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Answer suggestion
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Sentiment analysis
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Smart routing
Customer Care
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Expanded internal machine learning platform (proprietary algorithms and third-party models) resulting in more efficient and faster release of high-quality AI-based features and tools
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GenAI-based platform dedicated to conversation assistance
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Complete generic infrastructure paired with in-house agent architecture for conversational assistant products, allowing Wix to develop numerous conversational AI experiences across many products rapidly
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Development Velocity
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Spam & fraud detection
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Payments provider recommendation (underwriting)
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Merchant code assignment and recommendation
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Identification of restricted products and services
Security & Payments
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Revenue
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Churn
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Subscription premiums
Forecasting